THINKWARE launches Labor Day dash cam sale in U.S. and Canada

THINKWARE is discounting select dash cams in the U.S. and Canada for Labor Day, with deals running from Aug. 28 through Sept. 7 depending on the market. The promotion includes flagship models, bundled accessories, and lower prices aimed at drivers heading into one of the year’s busiest travel weekends.

Why it matters: - Labor Day travel puts more drivers on the road, which raises demand for in-car safety and recording tools. - THINKWARE is using the holiday shopping window to push upgrades across its dash cam lineup, from entry-level models to premium systems. - The sale gives buyers a chance to get advanced parking surveillance, higher-resolution recording and connectivity features at lower prices.

What happened: - THINKWARE announced its annual Labor Day Sale on Aug. 28, 2026, with promotions in both the U.S. and Canada. - U.S. deals run from Aug. 31 through Sept. 7. - Canada deals run from Aug. 28 through Sept. 7. - The promotion is available through official THINKWARE sales channels while supplies last. - More information is available at the official THINKWARE store.

The details: - U.S. buyers who purchase the ARC 700 or ARC 900 during the sale receive a RADAR module at no additional cost. - The U.S. ARC 700 is priced at $299.99, down from $329.99. - The U.S. ARC 700 includes 4K front recording, 2K rear recording, advanced parking surveillance and seamless connectivity. - The U.S. ARC 900 is priced at $399.99, down from $419.99. - The U.S. ARC 900 records 4K UHD video from the front and 2K QHD video from the rear at up to 60 frames per second. - The U.S. ARC 900 includes dual Sony STARVIS 2 sensors, Dual HDR processing, Super Night Vision, built-in ADAS functionality, Wi-Fi 6 and a 3.5-inch IPS LCD display. - The U.S. U3000 PRO is priced at $549.99, down from $579.99. - The U.S. U3000 PRO features true 4K front recording, 2K rear recording, Dual HDR processing, intelligent parking surveillance and enhanced nighttime image quality. - The U.S. Q200 is priced at $159.99, down from $199.99. - The U.S. Q200 includes 2K QHD front recording, Full HD rear recording, Super Night Vision, built-in GPS, Wi-Fi and advanced parking surveillance. - Additional U.S. sale models include the ARC 800 at $299.99 and the U3000 at $499.99. - In Canada, the Q200 is priced at CAD $249.99, down from CAD $299.99. - In Canada, the ARC 700 is priced at CAD $399.99, down from CAD $469.99. - In Canada, the ARC 700 includes 4K front and 2K rear recording, Super Night Vision 2.0, advanced parking surveillance and smartphone connectivity. - In Canada, the U3000 PRO is priced at CAD $699.99, down from CAD $749.99. - Other Canadian sale models include the ARC at CAD $229.99, the F70 PRO at CAD $99.99, the ARC 700 (No Memory) at CAD $359.99, the ARC 900 at CAD $549.99 and the U3000 at CAD $579.99.

Between the lines: - The bundled RADAR module on the ARC 700 and ARC 900 makes those models more attractive to shoppers comparing total package value, not just sticker price. - THINKWARE is emphasizing premium features such as HDR processing, night vision and parking surveillance, signaling a push toward higher-margin devices. - The company is also tailoring pricing by market, which suggests a broader effort to stay competitive across the U.S. and Canada.

What's next: - The sale continues through Sept. 7, with the U.S. promotion beginning Aug. 31 and the Canada promotion already underway. - Shoppers can expect inventory to be limited because the offer is tied to supplies last. - THINKWARE will likely use the holiday period to convert traffic into sales for both its newer ARC models and flagship U3000 line.

The bottom line: - THINKWARE is leaning on Labor Day demand to move dash cams by pairing discounts with premium features and a limited-time bundle offer.